Privacy Policy

Last updated: August 2026

At Bonifide WInes, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect your personal information when you visit our shop, use our website, place an order for collection or delivery, contact us, or book or attend one of our wine tasting events.

For the purposes of UK data protection law, the data controller is:

BONIFIDE WINES
67 Bargates, Christchurch BH23 1QE
Email: info@bonifidewines.co.uk
Telephone: 01202 485965

Information we collect

Depending on how you interact with us, we may collect:

• Your name
• Billing and delivery address
• Email address
• Telephone number
• Details of products you order or purchase
• Wine tasting bookings and attendance information
• Payment and transaction information
• Communications you send to us
• Marketing preferences
• Information about how you use our website

When you make a payment online, payment information is processed through our payment providers. We do not normally receive or store your complete card details.

How we use your information

We may use your personal information to:

Process purchases and deliveries
We use your details to process orders, take payment, arrange collection or delivery, contact you about an order and deal with returns or refunds.

Provide local delivery
Where you request delivery, we use your name, address, telephone number and relevant order information to arrange and complete the delivery.

We may share the information necessary to complete your delivery with a delivery provider or driver where applicable.

Manage wine tasting events
If you book one of our Saturday wine tasting events, we may use your name, contact details, booking information and payment information to administer your reservation and contact you about the event.

We may also contact you if an event is cancelled, postponed or otherwise changed.

Respond to enquiries
If you contact us by telephone, email, through our website or in person, we may use the information you provide to respond to your enquiry.

Maintain our business records
We retain appropriate records of transactions for accounting, tax, fraud prevention and other legal and regulatory purposes.

Improve our website and services
We may use information about how visitors use our website to understand how the website performs and improve our products and services.

Age-restricted products

We sell alcohol and therefore operate age-verification procedures.

You may be asked to provide proof of age when purchasing alcohol in our shop, receiving an alcohol delivery or attending an age-restricted wine tasting event.

Where identification is checked purely to confirm your age, we do not ordinarily retain a copy of your identification unless there is a specific legal or operational reason for doing so.

Our lawful bases

UK data protection law requires us to have a lawful reason for processing personal information.

Depending on the circumstances, we may process your information because:

Contract – it is necessary to fulfil an order, delivery or wine tasting booking you have made with us.

Legal obligation – we need to process or retain information to comply with a legal requirement.

Legitimate interests – it is reasonably necessary for operating and protecting our business, providing customer service, preventing fraud or improving our services, provided those interests do not override your rights.

Consent – where you have specifically agreed to something, such as certain forms of marketing or the use of non-essential cookies.

The appropriate lawful basis depends on the particular processing activity; businesses should determine this before processing the information. (ICO)

Email marketing

If you choose to receive our marketing communications, we may send you information about:

• New wines, beers, spirits and other products
• Special offers and promotions
• Upcoming Saturday wine tastings
• Other in-store events
• News from our shop

Where consent is required, signing up is optional and will not affect your ability to purchase from us.

You can unsubscribe at any time using the unsubscribe link in an email or by contacting us.

Electronic marketing in the UK is also governed by PECR. In particular, consent must involve a genuine positive action; pre-ticked marketing boxes should not be used. There is also a limited "soft opt-in" that can apply to marketing similar products/services to existing customers where its requirements are satisfied. (ICO)

Who we share information with

We do not sell your personal information.

We may share information where necessary with trusted organisations that help us operate our business, such as:

• Shopify and our ecommerce service providers
• Payment processors
• Delivery providers
• Email and marketing service providers
• Website hosting and IT providers
• Accountants and professional advisers
• Government, regulatory or law-enforcement authorities where legally required

These providers should only receive information necessary for the services they provide.

Some providers may process information outside the UK. Where applicable, we take appropriate measures to ensure that personal information remains protected in accordance with UK data protection law.

Shopify

Our online shop is powered by Shopify.

When you use our online shop, Shopify may process information about you in order to provide its ecommerce platform, checkout and related services.

You can find further information about Shopify's processing of personal information in Shopify's own privacy information.

Cookies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to operate, for example to provide checkout functionality, remember the contents of your basket and maintain website security.

We may also use optional cookies for analytics, advertising or other purposes.

Where legally required, optional cookies will not be used until you have given your consent. You can change your choices using our cookie settings.

ICO guidance says users must receive clear information about cookies and generally must consent before non-essential cookies are placed; strictly necessary cookies have an exemption. (ICO)

How long we keep your information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and tax requirements.

Different types of information may therefore be retained for different periods.

When information is no longer required, we will delete it, anonymise it or securely dispose of it where appropriate.

Keeping your information secure

We take reasonable organisational and technical measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

Where we use third-party providers such as Shopify or payment processors, those providers operate their own security measures and policies.

Your rights

Under UK data protection law, depending on the circumstances, you may have rights to:

• Request access to personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information
• Ask us to restrict how your information is used
• Object to certain uses of your information
• Request the transfer of certain information
• Withdraw consent where processing is based on your consent
• Object to the use of your information for direct marketing

To exercise your rights, contact us at: info@

We may need to verify your identity before dealing with a request.

Complaints

If you have concerns about how we use your personal information, please contact us first at:

Bonafide Wines
info@bonafidewines.co.uk
67 Bargates, Christchurch BH23 1QE
01202 485965

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Changes to this policy

We may update this Privacy Policy from time to time, for example if our services, website or legal obligations change.

The latest version will always be published on this page, together with the date it was last updated.